Simply Steve

Aha, Mr. Steven Jobs. Welcome Sir. I daresay the world has gone into a mourning with your untimely death. And we are trying to understand why”. St. Peter’s at the Pearly Gates was both anxious and curious as he welcomed the technology magician
“Quite Simple”, said Jobs. “Let me show you” – and he unslung his backpack and took out a handful of Apple products and laid them out
“That’s it?”
“Yeh, that’s it. Sorry if you were expecting more but I guess you have to wait for some more while for that. Not until Bill shows up”, Jobs chuckled as he took a dig at his favorite punching bag

I woke up the news that Steve Jobs is no more. Pages of flowing eulogy has already gotten written by authors who are better and people who were lucky to have had personal run-ins with the great man. So I will, like Jobs’ product portfolio, keep this a short affair.

And Simple

If there is one lesson Jobs taught us businessmen it was simplicity. Simplicity in business models, simplicity in portfolios, simplicity in design and simplicity in commercial models. The world is already far too complex and evolution isn’t exactly an accelerated science – which means people in this world have far more deconstructions to handle than expect to have to do the same with technology. Technology whose calling card promised to make life simple in the first place. Jobs’ business played purely to that feeling. In world where everyone was designing with the SUV Syndrome, Steve Jobs discarded layer after layer of complexity to finally reach the core. And then he drew as few concentric circles as he could. Doing less is not a sin, doing more – and spectacularly complicating things, is.

With this knowledge, what would you do to your product? To your business? And to your life?

PS: This post is my tribute to Steve Jobs. I wrote in on Pages on my i-pad 1 and posted using the WordPress app. Thank you, Steve. I know it’s tough, but try to get some rest Sir.

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