What’s that you are wagging

Does your business strategy drive the business model or is it the other way around? Intuition and experience say that a business model should naturally emerge from the strategy but it is not always the case. If you are running a business, a division of a business or anything that needs both just pause and think for a moment

PS: If you indeed find that your model has been driving the strategy then it might be symptomatic of an inside out culture. Take stock. It’s worth the effort to change the culture and the symptom will take care of itself